5 Advantages of Electronic Shelf Labels
Electronic Shelf Labels (ESLs) have been among the most thrilling changes in the field over the last few years. These "electronic" models of price tags utilize e-ink to display a price and are connected to a database on computers. This allows you to easily alter prices in the store by entering a new price into your program and clicking "send".
Various Advantages of Electronic Shelf Tags
Digital price tags provide many advantages for retailers. The most significant benefit of electronic price tags in retail is their ability to engage in dynamic pricing at the store with real-time updates and create an environment that boosts customer loyalty.
Are you interested in finding more information about these price tags? Here are five reasons brick-and-mortar retailers should think about investing in retail pricer digital labels holders.
Pricing across all channels is accurate
The internet has changed the way people shop, and it's uncommon for consumers to compare prices for items while they're in the aisles of a store. If prices on the internet aren't the same as the prices in the store, shoppers are less confident in the business. This is often what they find.
Electronic labeling systems will, however, totally alter this interaction. With a standard pricing system, your customers won't be dissatisfied by price variations no more. Instead, your company can instantly reflect any price changes on the store.
Shelf edge influences
The edge of the shelf is among the most influential selling aspects. The majority of purchases are made at this point, so you need to ensure that your price information is correct.
A price label is prone to human error. This is also a slow process , and prices could have changed on the internet by the time you're done re-labeling. This is especially true in the case of pricing electronics in an attempt to compete with online and offline competitors.
Your experience will be improved
It's no secret that omnichannel is the future of retail. According to Planet Retail, 56% of consumers feel that technology enhances their shopping experiences.
It's not as expensive as you think
ESLs require the initial expenditure. And if you're unsure about the possibility of using them, it's understandable why you're hesitant about making the leap to the future of technology.
The electronic labels edge is the final and most potent point which can affect the outcome of a sale. It lets you alter the way that the customer is presented by pressing the button.
Payback is fast
The return on investment for ESLs is very high. According to the company, in-store sales are up by 6%, with an average margin increase from 2% to%.
Summary
The process of creating an exciting experience is about connecting shops and the internet. The shelf edge is not an exception. This is a critical point during the buying process. Retailers must be aware of this and be aware that electronic shelf tags can be among the most effective methods to link the two domains.
